Effective date: February 22, 2023
At Cake, we take your privacy seriously. Please read this Privacy Policy to learn how we treat your personal data. By using or accessing our Site in any manner, you hereby consent to our collection, use, and sharing of your information as described in this Privacy Policy.
Remember that your use of the Site is at all times subject to the Terms of Use, which incorporates this Privacy Policy. Any terms we use in this Policy without defining them have the definitions given to them in the Terms of Use
What this Privacy Policy Covers
This Privacy Policy covers how we treat Personal Data that we gather when you access or use our Site, but this Privacy Policy does not cover the practices of companies we don’t own or control or people we don’t manage. This Privacy Policy also does not apply to information obtained or disclosed in offline correspondence. Please note that you may have additional rights to control the use and disclosure of your Personal Data. If you have a disability, you may access this Privacy Policy in an alternative format by contacting [email protected]
Use of the term “Personal Data” herein means any information that identifies or relates to a particular individual and also includes information referred to as “personally identifiable information” or “personal information” under applicable data privacy laws, rules, or regulations.
Personal Data
Categories of Personal Data We Collect
The following subsections detail the categories of Personal Data that we may collect and may have collected over the past 12 months.
Contact Data
Examples of Personal Data We May Collect
First and last name
Email address
Your business name
Your business website
Categories of Third Parties With Whom We May Share this Personal Data
Service Providers
Advertising Partner
Analytics Partners
Business Partners
Device/IP Data
Examples of Personal Data We May Collect
IP address
Type of device/operating system/browser used to access the Site
Categories of Third Parties With Whom We May Share this Personal Data
Service Providers
Advertising Partner
Analytics Partners
Business Partners
Web Analytics
Examples of Personal Data We May Collect
Web page interactions
Referring webpage/source through which you accessed the Site
Statistics associated with the interaction between device or browser and the Site
Categories of Third Parties With Whom We May Share this Personal Data
Service Providers
Advertising Partner
Analytics Partners
Business Partners
Geolocation Data
Examples of Personal Data We May Collect
IP-address-based location information
Categories of Third Parties With Whom We May Share this Personal Data
Service Providers
Advertising Partner
Analytics Partners
Business Partners
Other Identifying Information that You Voluntarily Choose to Provide
Examples of Personal Data We May Collect
Identifying information in submissions or other communications you send us
Categories of Third Parties With Whom We May Share this Personal Data
Service Providers
Advertising Partner
Analytics Partners
Business Partners
Categories of Sources of Personal Data
We may collect Personal Data about you from the following categories of sources:
You
When you provide such information directly to us.
When you use our interactive tools and Site.
When you voluntarily provide information in free-form text boxes through the Site or through responses to surveys or questionnaires.
When you send us an email or otherwise contact us.
When you use the Site and such information is collected automatically.
Through Cookies (defined in the “Tracking Tools and Opt-Out” section below).
If you use a location-enabled browser, we may receive information about your location.
If you download and install certain applications and software we make available, we may receive and collect information transmitted from your computing device for the purpose of providing you the Site.
Third Parties
Vendors
We may use analytics providers to analyze how you interact and engage with the Site, or third parties may help us provide you with customer support.
Our Commercial or Business Purposes for Collecting or Disclosing Personal Data
Providing, Customizing and Improving the Site
Providing you with the Site.
Meeting or fulfilling the reason you provided the Personal Data to us.
Providing support and assistance for the Site.
Improving and developing the Site, including testing, research, and internal analytics.
Protecting against, deterring or otherwise addressing fraud, security, and debugging.
Carrying out other business purposes stated when collecting your Personal Data or as otherwise set forth in applicable data privacy laws.
Scheduling a meeting with us.
Marketing the Site
Marketing our services.
Corresponding with You
Responding to correspondence that we receive from you, contacting you when necessary or requested, and sending you information about Cake or the Site.
Sending emails and other communications according to your preferences or that display content that we think will interest you.
Meeting Legal Requirements and Enforcing Legal Terms
Fulfilling our legal obligations under applicable law, regulation, court order, or other legal requirements.
Protecting against, deterring, or otherwise addressing illegal, fraudulent, or otherwise harmful actions and maintaining the safety, security, and integrity of the Site.
Enforcing any agreements with you.
Resolving disputes.
We will not collect additional categories of Personal Data or use the Personal Data we collected for materially different, unrelated, or incompatible purposes without providing you notice.
We may disclose your Personal Data to the categories of service providers and other parties listed in this section. Depending on state laws that may be applicable to you, some of these disclosures may constitute a “sale” of your Personal Data. For more information, please refer to the state-specific sections below.
Service Providers. These parties help us provide the Site or perform business functions on our behalf. They include:
Hosting, technology, and communication providers.
Fraud prevention and other security providers.
Analytics providers.
Advertising Partners. These parties help us market our services and provide you with other offers that may be of interest to you. They include:
Marketing providers.
Analytics Partners. These parties provide analytics on web traffic or usage of the Site. They include:
Companies that track how users found or were referred to the Site.
Companies that track how users interact with the Site.
Business Partners. These parties partner with us in offering various services. They include:
Businesses that you have a relationship with.
Companies that we partner with to offer joint promotional offers or opportunities.
Legal Obligations
We may share any Personal Data that we collect with third parties in conjunction with any of the activities set forth under “Meeting Legal Requirements and Enforcing Legal Terms” in the “Our Commercial or Business Purposes for Collecting or Disclosing Personal Data” section above.
Business Transfers
All of your Personal Data that we collect may be transferred to a third party if we undergo a merger, acquisition, bankruptcy, or other transaction in which that third party assumes control of our business (in whole or in part) or substantially all of the business’s assets. Should one of these events occur, we will make reasonable efforts to notify you before your information becomes subject to different privacy and security policies and practices.
Data that is Not Personal Data
We may create aggregated, de-identified, or anonymized data from the Personal Data we collect, including by removing information that makes the data personally identifiable to a particular user. We may use such aggregated, de-identified, or anonymized data and share it with third parties for our lawful business purposes, including to analyze, build, and improve the Site, and promote our business, provided that we will not share such data in a manner that could identify you.
Tracking Tools and Opt-Out
The Site may use cookies and similar technologies such as pixel tags, web beacons, clear GIFs, and JavaScript (collectively, “Cookies”) to enable our servers to recognize your web browser, tell us how and when you visit and use our Site, analyze trends, learn about our user base, and operate and improve our Site. Cookies are small pieces of data– usually text files – placed on your computer, tablet, phone, or similar device when you use that device to access our Site. We may also supplement the information we collect from you with information received from third parties, including third parties that have placed their own Cookies on your device(s). Please note that because of our use of Cookies, the Site does not support “Do Not Track” requests sent from a browser at this time.
We may use the following types of Cookies:
Essential Cookies.
Essential Cookies are required for providing you with features or services that you have requested. For example, certain Cookies may enable you to log into secure areas of our Site. Disabling these Cookies may make certain features and services unavailable.
Functional Cookies.
Functional Cookies are used to record your choices and settings regarding our Site, maintain your preferences over time, and recognize you when you return to our Site. These Cookies help us to personalize our content for you, greet you by name, and remember your preferences (for example, your choice of language or region).
Performance/Analytical Cookies.
Performance/Analytical Cookies allow us to understand how visitors use our Site. They do this by collecting information about the number of visitors to the Site, what pages visitors view on our Site, and how long visitors are viewing pages on the Site. Performance/Analytical Cookies also help us measure the performance of our advertising campaigns in order to help us improve our campaigns and the Site’s content for those who engage with our advertising. For example, Google LLC (“Google”) uses cookies in connection with its Google Analytics services. Google’s ability to use and share information collected by Google Analytics about your visits to the Site is subject to the Google Analytics Terms of Use and the Google Privacy Policy. You have the option to opt-out of Google’s use of Cookies by visiting the Google advertising opt-out page at
www.google.com/privacy_ads.html
or the Google Analytics Opt-out Browser Add-on at
You can decide whether or not to accept Cookies through your internet browser’s settings. Most browsers have an option for turning off the Cookie feature, which will prevent your browser from accepting new Cookies, as well as (depending on the sophistication of your browser software) allow you to decide on acceptance of each new Cookie in a variety of ways. You can also delete all Cookies that are already on your device.
To explore what Cookie settings are available to you, or to modify your preferences with respect to Cookies, you can access your Cookie management settings by clicking [link]. To find out more information about Cookies, including information about how to manage and delete Cookies, please visit http://www.allaboutcookies.org/.
Data Security
We seek to protect your Personal Data from unauthorized access, use, and disclosure using appropriate physical, technical, organizational, and administrative security measures based on the type of Personal Data.
Data Retention
We retain Personal Data about you for as long as necessary to provide the Site to you, comply with our legal obligations, resolve disputes, collect fees owed, or as otherwise permitted or required by applicable law, rule, or regulation. For example, we retain your device/IP data for as long as we need it in connection with our efforts to ensure that our systems are working appropriately, effectively, and efficiently. We may further retain information in an anonymous or aggregated form where that information would not identify you personally.
Although we work to protect the security of your data that we hold in our records, please be aware that no method of transmitting data over the internet or storing data is completely secure. We cannot guarantee the complete security of any data you share with us, and except as expressly required by law, we are not responsible for the theft, destruction, loss, or inadvertent disclosure of your information or content.
Personal Data of Minors
We do not knowingly collect or solicit Personal Data about children under 16 years of age. If we learn that we have collected Personal Data from an individual under 16 years of age, we will delete that information as quickly as possible. If you believe that a child under 16 years of age may have provided Personal Data to us, please contact us at [email protected].
State Law Privacy Rights
California Resident Rights
Under California Civil Code Sections 1798.83-1798.84, California residents are entitled to contact us to prevent disclosure of Personal Data to third parties for such third parties’ direct marketing purposes; in order to submit such a request, please contact us at [email protected].
Nevada Resident Rights
If you are a resident of Nevada, you have the right to opt-out of the sale of certain Personal Data to third parties who intend to license or sell that Personal Data. You can exercise this right by contacting us at [email protected] with the subject line “Nevada Do Not Sell Request” and providing us with your name. Please note that we do not currently sell your Personal Data as sales are defined in Nevada Revised Statutes Chapter 603A.
Changes to this Privacy Policy
As we continually work to improve our Site, we may need to change this Privacy Policy from time to time. We will alert you to any such changes by placing a notice on the Cake website, by sending you an email, and/or by some other means. If you use the Site after any changes to this Privacy Policy have been posted, your use will constitute your agreement to all of the changes. Use of information we collect is subject to the Privacy Policy in effect at the time such information is collected.
Contact Information:
If you have any questions or comments about this Privacy Policy, the ways in which we collect and use your Personal Data or your choices and rights regarding such collection and use, please do not hesitate to contact us at [email protected].